Jay-Z Signs Cher Lloyd to Roc Nation

30 Dec


I really don’t watch X-Factor but maybe I should begin tuning in after discovering finalist Cher Lloyd. She literally made my jaw drop when I watched her performance of Keri Hilson’s version of “Turn My Swag On” and  I was like “Keri who?”. However, according to VIBE, Jay-z’s label/management company Roc Nation just recently signed the 16 year old from the UK and apparently she ended up in a bidding war between Roc Nation and Will.I.Am’s label before she finally signed her deal.

Although she’s been signed to Roc Nation there’s still some music in the works with Will.I.Am. The two Twittered, “Cher loyd (sic) and I went in the studio and made a mega smasher… Hey cher, when should we release the song we recorded in london???…(Its a smasher),” he tweeted.

Check out Cher’s performance of “Turn My Swag On” during her auditions after the jump!



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